MARKETING PH.D.
Over the last ten years, 100 percent of marketing Ph.D. students have accepted academic positions upon graduating, thanks in large part to faculty mentors at the top of their game.
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- Ph.D. Program
- Why McCombs
- Research
- Marketing Department
- Admissions
RESEARCH BREADTH
RESEARCH BREADTH
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THE WORLD IS YOUR LABORATORY
A unique strength of the department is the breadth of its expertise in all areas of marketing, including consumer behavior, marketing strategy, and quantitative modeling. Our faculty and students bring rigorous training and backgrounds in business, economics, psychology, statistics, management science, information, and data technology to bear in their cutting-edge examination of marketing topics.
ACADEMIC LIFE AT McCOMBS
ACADEMIC LIFE AT McCOMBS
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MENTORSHIP AND PRACTICE
Texas McCombs is committed to delivering the highest quality of doctoral education. We offer small seminar classes and mentoring by world-class faculty. Our program is highly selective, and our faculty devote considerable time to each student. Our philosophy is an apprenticeship system where our Ph.D. students receive hands-on training from the award-winning faculty.
Why McCombs
CAREER PLACEMENT
CAREER PLACEMENT
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THE WORLD NEEDS YOU
The demand for skilled educators is strong, and doctoral graduates in accounting from the University of Texas at Austin have enjoyed considerable placement success over the years. If you aspire to a career as an educator and researcher in decisions science, information systems, operations management, or statistics, a doctoral degree from Texas McCombs will give you a strong foundation for success.
Learn About Career Placement
The application deadline for the Marketing Doctoral Program is December 15th.
Apply Now
Extraordinary business and economic growth have ushered in exciting times in our Marketing Department, with many graduates starting their careers at the world's leading research institutions. The program's primary goal is to develop students into skilled researchers and future leaders in academia by creating and disseminating marketing knowledge that reshapes the marketplace.
Consumer Behavior
Research focuses on issues related to the acquisition and retention of consumers and consumers' consumption of goods, services, ideas, and experiences. The research both relies on and contributes to theory in marketing, psychology, sociology, and economics and has practical relevance, answering questions that inform and improve marketing and public policy decisions and individual-level consumer well-being.
Marketing Strategy
Research focuses on issues related to firms' strategies and behaviors, including topics such as innovation management, sales force management, distribution channels, market entry strategy, technology strategy, new venture marketing, customer relationship management, and marketing metrics. The research spotlights substantive real-world problems, and generally, the insights from marketing strategy research have direct and actionable implications for marketing practice.
Quantitative Marketing
Research focuses on developing theoretical models and empirical methods for applied marketing problems, drawing from economic theory, statistics, econometrics, and computer science to uncover novel insights, challenge existing theory, and advance marketing practice. The research, combining computational advances, fruitful collaborations with industry, andexplosive growth in data availability, along with strong student demand for analytical training, portends a fulfilling academic career for those interested in quantitative marketing.
RESEARCH METHODOLOGIES
A wide variety of research designs is used, and mastery of quantitative and qualitative data analysis techniques is essential.
PREPARATION AND QUALIFICATIONS
The Texas McCombs Marketing doctoral program assumes that students have taken advanced courses to establish a reasonable mathematical, statistics, and economics background. Adequate computer programming skills are necessary for coursework.
Prospective applicants are required to hold a four-year bachelor's degree (does not require a formal degree in the area of study) or equivalent before starting the program. There are no additional prerequisites or requirements for the Marketing department.
See Admissions for further information.
CAREER DESTINATIONS
The primary goal of the Texas McCombs Ph.D. program is to prepare students for exceptional academic careers. Over the last five years, McCombsMarketingPh.D. alumni have excelled attop institutions globally.
Recent Graduate Placements
Güneş Biliciler | 2021 | Koç University |
Chandra Srivastava | 2019 | St. Edward’s University |
Xinying Hao | 2019 | University of Arizona at Tucson |
Nandini Ramani | 2019 | Texas A&M University |
Jerry Jisang Han | 2018 | University of Technology, Sydney |
Hyunjung Crystal Lee | 2017 | Universidad Carlos III de Madrid |
Zhuping Liu | 2016 | Baruch College, City University of New York |
Niket Jindal | 2015 | Kelley School of Business, Indiana University |
Richard Schaefer | 2015 | Rutgers University |
Szu-chi Huang | 2013 | Stanford University |
Current Students and *Job Market Candidates
Abbott, Paige
Alam, Meher
Basak, Somdatta,
Chavez Montes, Marcelino
Gautam, Aprajita
Ghosh, Robina
Niknejad Moghadam, Mahdi*
Nivsarkar, Anima
Shu, Runyang
Sridhar, Sachin
Urdaneta Romano, Constanza
Winer, Sarah
Wu, Xiaohan Jessica
Yu, Lingzhi
Zhang, Zhengwei (Harrison)
Current Students and *Job Market Candidates
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Paige Abbott
paige.abbott@mccombs.utexas.edu
View Abbott's CV
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Meher Alam
meher.alam@mccombs.utexas.edu
View Meher's CV
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Somdatta Basak
sb63847@my.utexas.edu
View Somdatta's CV
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Marcelino Chavez
Marcelino.Chavez@mccombs.utexas.edu
View Marcelino's CV
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Aprajita Gautam
Aprajita.Gautam@mccombs.utexas.edu
View Aprajita's CV
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Robina Ghosh
robina.ghosh@utexas.edu
See Robina's CV
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Anima Nivsarkar
Anima.Nivsarkar@mccombs.utexas.edu
View Anima's CV
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Runyang Shu
Runyang.Shu@mccombs.utexas.edu
View Runyang's CV
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Sachin Sridhar
Sachin.Sridhar@mccombs.utexas.edu
View Sachin's CV
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Constanza Urdaneta Romano
constanzaurdaneta@utexas.edu
View Constanza's CV
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Sarah Wiener
Sarah.Wiener@mccombs.utexas.edu
View Sarah's CV
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Xiaohan (Jessica) Wu
jessicawu98@utexas.edu
View Jessica's CV
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Lingzhi Yu
lingzyu@utexas.edu
View Lingzhi's CV
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Zhengwei (Harrison) Zhang
Harrison.Zhang@mccombs.utexas.edu
View Harrison's CV
The Texas McCombs Doctoral Program is seeking individuals who are interested in transforming the global marketplace. Are you one of these future thought leaders?
Apply Now Contact Us
